Hi…my name
is Ayan Biswas…I am sure you know that already, as you are in my blog….thanks
for spending this time with me..!!..thank you.
Let me have the privilege to introduce
myself…I am based out of Mumbai, India, traveled across India & Globe, primarily for my assignments and leisure trip with friends and
family...!!
As my bread earning, I have worked in more
than 10 industries both in capacity as an employee of an organization and
as an external consultant. The scope of work has been in Marketing
and Sales spanning across India and other countries for last 16 years. I
am an MBA with an engineering degree as my foundation.
Teaching & Training have been one of my key interest areas which I
have started doing since my engineering days…my interaction with students as a
teacher now spans for almost
20 years ....I have been teaching engineering students, aspirants of
MBA entrance examinations and definitely management students for last 12
years across different MBA colleges in India...was a paper checker for
Marketing Strategy for MBA students of Mumbai University. I vouch a lot of my
learning to more than 100
training sessions which I conducted in the domain of Marketing
& Sales
The idea of blogging occurred to me so that I can
reach out to many more such students and young working marketing
& sales professionals who may or may not have formal education in marketing
& sales
One big take away from all those years of working and
teaching is...there is a large gap between the requirement of
Indian corporate and the management theories taught in MBA schools in India. Hence,
my efforts have been always to leverage my overall experience & teach
my students by integrating academics to practical aspects followed in
Indian market. At the same time, I have tried to keep the content simple
to understand, easy to implement and more relevant with respect to the corporate
sector in India
My pride point… the students of those 20-25 colleges with whom I could share my experience and make
them more relevant and ready for the Indian corporate scenario.
Let me quickly touch upon other things I love to do...
A Road Tripper …got
my last car only for the purpose of Road-Trip...!!(Mumbai to Kolkata/
Bangalore/ Hyderabad/ Delhi are few of the last ones in India & Singapore
to Kuala Lumpur the last international…approx. 1 million Kilometre covered in last 26 years of driving...just love me
by the wheels with never ending roads to conquer...
Love for Animals is everywhere…only the animals vary…but it’s
generally tilted towards the new born…except the BIG 7...Big Cats (Lion/Tiger/
Cheetah/Leopard etc), Elephant, Crocodile, Rhinosores, Eagle, Sharks, Whales
where the full grown are also admired equally. One distinct & Unique
feature that goes with all Animals including humans… they are the biggest
brands of the world since times immortal and they will continue to be so
forever. Think about a Lion, even people who haven’t even seen a single in
their life will be able to pen down their characteristics which will be 95%
correct...!!Now that’s what u call a brand…
You can’t ignore Cricket from the life of an
Indian...!!...Most love…few Hate…but nobody can ignore it…I love it…
That’s in a nut shell about me…. hope it’s
the beginning... let’s discover together…cheers...!!
Ever since evolution few defining characters of Humans…
They areAnimalswho are genetically a self-Trainer and Ideator…hence they continue to be @ the top of food chain…
The urge to explore made themRoad Tripper by nature….
The genesis for continuation of any form of life…knowledge sharing with next generation…humans formalized and Standardized…its now called Education…
I also have all those in me like all other humans…only submission…I loved those & they are my passion…
About my Blog
My blog intends to bridge the gap between the sales & marketing theories taught in MBA schools and the requirements of Indian corporates.
I have leveraged my multi-industry expertise and teaching experience across various MBA schools in integrating academics to practical aspects followed in Indian market. At the same time, I have tied to keep the content simple to understand, easy to implement and more relevant with respect to the corporate sector in India
It shall be helpful for all those marketing & sales guys who...
Have just completed MBA or going to complete it…
Young executives in sales & marketing without a formal education in management…
Young-mid level managers looking for a role change
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Emoji